A few weeks ago, a video was passed around our office that was about Google interviewing people in Times Square about what a browser is. The results were fairly appalling. For the most part, people responded with various portal and search web sites instead of something like “IE” or “Firefox”. This coincided with a conversation I was having with someone in which I posited the hypothesis that IE as a browser would bias to the political right, and other browsers (specifically firefox) would bias to the political left. My reasoning was:
- Conservatives would be more comfortable with a browser delivered by a major corporation that has faced antitrust charges over that browser then liberals would.
- Liberals anecdotally are more prone to counter-cultural choices, and thus would be more likely to seek out an alternative to the default browser.
The Google interviews made me realize one other thing. In testing for this kind of effect, you would need to eliminate people who didn’t know what a browser was. Clearly, a person who doesn’t even know what a browser is is highly unlikely to proactively switch from their system’s default browser. Further, if a person’s political views are correlated at all with their likelihood of understanding what a browser is, not eliminating people who don’t understand could hide real results.
The company I work for, Knewton Inc, is becoming known in certain circles of its clever usage for the vastly underused (IMHO) Amazon Mechanical Turk service. When I mentioned my contention to our guy who’s been pioneering our MTurk usage, Dahn Tamir, he suggested that we build an MTurk task and get some real data to find out whether my hypothesis had any basis in reality. The rest of this post represents my findings.
